Huawei and Chery Launch 852-Km Electric SUV for US$38,550 — With No Canadian Sale Announced

China’s electric-vehicle market has produced another combination of price, range and technology that would look unusually aggressive by Canadian standards. Huawei and Chery’s Luxeed brand has officially launched the RX, a large all-electric coupe-style SUV, with prices starting at 259,800 yuan — roughly US$38,550 at September 28 exchange rates — while the longest-range version is rated at up to 852 kilometres on China’s CLTC test cycle. Those two headline figures belong to different trims, an important distinction when comparing the RX with vehicles sold in North America.

The RX also arrives with an 800-volt electrical architecture, available all-wheel drive, sophisticated chassis hardware and a sensor-heavy driver-assistance system. Yet there is a major Canadian caveat: although Chery is preparing other brands for Canada, no Canadian launch, price or specification has been announced for the Luxeed RX.

Launch Pricing Came In Below the Final Pre-Sale Figures

The RX officially launched in China on September 28 with six configurations priced from 259,800 to 389,800 yuan. That range is noteworthy because Luxeed had only days earlier been advertising a pre-sale starting point of 269,800 yuan after adding a smaller 81-kWh battery option. The production launch therefore trimmed another 10,000 yuan from the entry price. Using China’s September 28 central exchange rate, the 259,800-yuan figure works out to approximately US$38,550, although a currency conversion should never be mistaken for a possible North American sticker price.

The six-model lineup stretches from the Max at 259,800 yuan through long-range and Ultra versions to the Ultra+ at 389,800 yuan. The 852-kilometre figure belongs to the Ultra Long Range rather than the cheapest RX, so the model’s strongest price and range numbers cannot simply be combined into one bargain specification. Even so, the pricing shows how aggressively Chinese premium EV makers are packaging battery capacity, performance hardware and sophisticated electronics into a price band that remains difficult to match in many export markets.

That 852-Kilometre Range Needs the Right Context

The biggest number attached to the RX is 852 kilometres, but it is a CLTC rating rather than an EPA or Natural Resources Canada figure. The 852-kilometre version uses a 100-kWh-class battery and rear-wheel drive, while other RX configurations are rated at 672, 702, 753 or 822 kilometres on the same Chinese cycle. There is currently no Canadian-certified range for the vehicle because there is no Canadian-market RX. Treating 852 kilometres as a promise of equivalent real-world Canadian driving would therefore overstate what the available data can prove.

CLTC is built around a 1,800-second passenger-car test covering 14.48 kilometres, with an average speed of 28.96 km/h and a maximum speed of 114 km/h. Research comparing standardized driving cycles shows that their different speed profiles and operating conditions can materially change measured energy use. Cold temperatures, sustained highway driving, cabin heating, tires and driving behaviour can further change real-world EV range. The useful comparison is therefore straightforward: 852 kilometres is an impressive standardized-cycle result, but it should not be directly substituted for an EPA, Canadian or European WLTP range figure.

Two Battery Sizes Broaden the RX Lineup

Luxeed is offering the RX with two main battery choices. Lower-priced versions use an 81-kWh lithium-iron-phosphate pack supplied by CALB, while 100-kWh-class ternary-lithium packs come from CATL or CALB depending on configuration. That gives the company room to offer a lower entry price without forcing every buyer into the biggest available battery. The 81-kWh Max is rated at 672 kilometres CLTC, while the 81-kWh Ultra reaches 702 kilometres. Models with the larger battery stretch the range envelope considerably farther, culminating in the 852-kilometre long-range configuration.

All versions use an 800-volt high-voltage architecture, and Luxeed says the RX can charge from 30 to 80 per cent in approximately 15 minutes under suitable fast-charging conditions. That matters because charging speed can be nearly as important as battery size during a long journey. A large pack becomes much more practical if meaningful energy can be added during a short stop. As with most manufacturer charging claims, however, the result depends on factors including charger capability, battery temperature, starting state of charge and the vehicle’s charging curve.

It Is a Large SUV Despite the Low Roofline

The RX is positioned as a mid-to-large electric SUV, measuring 5,020 millimetres long, 2,007 millimetres wide and 1,585 millimetres tall, with a 3,000-millimetre wheelbase. Those numbers explain why images can be deceptive. Its sloping roof, long hood and low visual stance make it resemble a stretched performance crossover, but the actual footprint is substantial. Luxeed has also incorporated multiple aerodynamic air channels and an active rear diffuser, reinforcing the performance theme instead of giving the RX the upright proportions typically associated with a large family SUV.

Inside, the emphasis shifts heavily toward technology and comfort. Specifications include a 16.1-inch central display, an 8.88-inch passenger screen and a 26-inch head-up display. The front seating system uses what Luxeed describes as an intelligent wraparound design with 98 pressure sensors and 27 air bladders, along with heating, ventilation, massage and a zero-gravity driver mode. Those features illustrate how Chinese premium EV competition has evolved. Battery range and power still matter, but manufacturers are increasingly competing through software-linked cabin features once associated mainly with considerably more expensive luxury vehicles.

Huawei’s Role Goes Far Beyond Supplying a Screen

The Luxeed name sits at the intersection of Chery’s vehicle-manufacturing expertise and Huawei’s rapidly expanding automotive technology business. Chery has described its responsibilities as including product development, supply-chain management, manufacturing, quality assurance and after-sales services. Huawei, meanwhile, contributes product-definition and management support while supplying technologies that include driver-assistance and intelligent-cockpit systems. Luxeed also operates within Huawei’s Harmony Intelligent Mobility Alliance, a wider collaboration model through which Huawei works with automakers rather than functioning as a conventional vehicle manufacturer on its own.

That relationship has become deeper as Luxeed has expanded. In 2025, the brand announced plans for more than 10 billion yuan in additional investment and an expansion of its research-and-development workforce to 5,000 people. A new company was also established to integrate production, sales and service operations. The RX is therefore not simply a conventional Chery vehicle with a Huawei infotainment system added near the end of development. Its electronics, assisted-driving technology, cockpit and broader positioning demonstrate a much more integrated approach, helping explain why new Luxeed products attract attention well beyond China despite the brand’s still-limited international retail presence.

‘L3-Ready’ Does Not Mean Hands-Off Autonomy Today

Higher RX trims carry one of the vehicle’s most eye-catching technology claims: an architecture designed to support future Level 3 automated-driving scenarios. Ultra versions can use four LiDAR units alongside a total of 38 fused-sensing sensors, with redundancy engineered into critical systems including perception, communications, electrical supply, steering and braking. The RX has also received authorization for Level 3 development road testing in China. That kind of redundant hardware becomes increasingly important as automated-driving systems take responsibility for more of the driving task under defined operating conditions.

The distinction between development capability and customer-available autonomy is essential. Functions currently available on the RX remain advanced driver-assistance features, and the driver must remain prepared to intervene. Broader deployment of Level 3 functionality still depends on regulatory approval and eligible road environments. The entry-level Max also receives a less elaborate in-cabin LiDAR setup rather than the four-LiDAR arrangement offered on higher specifications. In other words, Luxeed has engineered the RX with future automated-driving capability in mind, but calling the vehicle fully self-driving today would go substantially beyond what has actually been approved for customer use.

The Chassis Is Meant to Make the RX More Than a Range Machine

Luxeed has paired the RX’s technology-heavy cabin with serious mechanical hardware. Rear-wheel-drive versions use a 277-kW electric motor, while the all-wheel-drive configuration combines a 160-kW front unit with a 277-kW rear motor for 437 kW of combined motor output. Standard suspension hardware includes an aluminum front double-wishbone arrangement and a rear five-link design, while six-piston fixed front brake calipers add another performance-oriented detail. Higher configurations move to dual-chamber air suspension and continuously variable damping integrated with Huawei’s xMotion body-control technology.

That specification helps explain why Luxeed describes the RX as more than a quiet long-distance electric cruiser. Steering response, body control and braking have been made part of the vehicle’s pitch alongside range and software. The body structure has been quoted at more than 50,000 N·m per degree of torsional rigidity, and development has targeted a weight distribution close to 50:50. Those numbers alone cannot reveal how an RX would behave over a rough Canadian road or during a winter commute, but they show that a meaningful portion of the engineering effort has been directed toward combining premium-EV comfort with performance-crossover behaviour.

China’s Price War Gives the RX Little Room to Relax

The RX enters one of the most demanding electric-vehicle markets in the world, where an impressive specification sheet is no guarantee of an easy sale. Xiaomi’s YU7 is an obvious benchmark because it targets a similarly technology-focused electric-SUV customer. Xiaomi’s 2026 interim reporting lists the YU7 Standard at 233,500 yuan with 643 kilometres of CLTC range. At the opposite end, the considerably more powerful YU7 GT starts at 389,900 yuan. That means the RX starts 26,300 yuan above the standard YU7 while its 389,800-yuan top trim lands almost exactly at the YU7 GT’s starting price.

That competitive environment helps explain why Luxeed lowered the RX’s entry point during pre-sales and then cut it again at the formal launch. Chinese buyers can increasingly cross-shop large batteries, LiDAR systems, powerful motors and high-voltage charging architectures without moving into traditional imported-luxury pricing. Competition also moves unusually quickly, with new variants, feature upgrades and price changes appearing between conventional model-year cycles. For the RX, an 852-kilometre range rating creates attention, but long-term demand will depend on whether buyers place enough value on Huawei’s technology, the sophisticated chassis and the feature-heavy cabin to pay more than they would for lower-priced alternatives.

Canada Is More Open to Chinese EVs Than It Was a Year Ago

The Canadian backdrop changed substantially in 2026. Canada removed its previous 100 per cent surtax on Chinese-made EVs effective March 1 and replaced it with an initial annual quota allowing 49,000 Chinese electric vehicles to enter at the regular 6.1 per cent most-favoured-nation tariff rate. The volume represents less than three per cent of Canada’s new-vehicle market, according to federal briefing materials, and imports remain subject to quota administration. That makes a future Chinese EV launch more commercially realistic than it was under the previous surtax, but it does not automatically create a Canadian sales plan for every model sold in China.

Chery is already preparing to test that opening through other brands. Its Omoda and Jaecoo operations now have a Canadian web presence promoting electric SUVs, while the official site cautions that vehicles pictured from other markets may not ultimately be offered in Canada and that local specifications can differ. As of September 28, there has been no equivalent Canadian announcement for Luxeed or the RX. Chery’s broader expansion into Canada is therefore relevant to the story, but it should not be interpreted as confirmation that Huawei-backed Luxeed vehicles have been approved or scheduled for Canadian showrooms.

A Canadian RX Would Require Much More Than Currency Conversion

Even if Luxeed eventually selects Canada, the Chinese price cannot simply be converted into Canadian or U.S. dollars and treated as a likely dealership sticker. New vehicles commercially imported into Canada must comply with applicable Canada Motor Vehicle Safety Standards. Transport Canada also warns that vehicles built and certified specifically for foreign markets generally cannot simply be privately imported and modified afterward to satisfy Canadian requirements. A normal Canadian launch would additionally require certification, import arrangements, warranty coverage, parts availability, service infrastructure and a retail network. None of those elements has been announced for the RX.

Luxeed is beginning to establish an overseas business, but its first confirmed international dealership agreement is in the United Arab Emirates. Chery announced a distribution partnership with Abu Dhabi-based Omeir Bin Youssef Group in July, describing 2026 as the opening year of Luxeed’s broader global expansion. Canada could eventually become part of that strategy, particularly as other Chery brands establish themselves there, but there is no announced Luxeed timetable. For now, the RX is most useful as a benchmark: a large, long-range and technology-dense Chinese EV showing what the country’s manufacturers can deliver at increasingly aggressive prices, without pretending that a Canadian version already exists.

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