Not every car is destined to hold its value. Some hit the market with big hype only to start shedding dollars like autumn leaves. In 2025, these models in the Canadian market are depreciating at a surprising pace, sometimes because of oversupply, changing buyer tastes, or the cold reality of ownership costs. Here are 20 cars that are losing value quicker than you might expect.
BMW 7 Series (2016–2022)
The 7 Series is BMW’s flagship luxury sedan, but the used market treats it like yesterday’s news. These cars were six-figure purchases when new, but within a few years, they can lose more than half their value. Complex electronics, high maintenance costs, and the appeal of newer tech-heavy interiors push buyers toward leasing instead of keeping them long term.
Cadillac CT6 (2017–2020)
Cadillac tried to take on the German luxury sedans with the CT6, and while it impressed critics, the market never quite embraced it. Depreciation has been brutal, with some models losing over 50 percent of their value in just a few years. A limited production run after discontinuation keeps prices from bottoming out completely, but demand remains soft.
Infiniti Q70 (2014–2019)
Infiniti’s Q70 was a solid sedan with decent performance and comfort, but its styling and tech fell behind rivals quickly. Buyers often gravitate to newer models or competitors like the Lexus ES, leaving the Q70’s resale values tumbling. Used examples are now surprisingly affordable for what was once a premium car.
Jaguar XJ (2011–2019)
Jaguar’s full-size luxury sedan had style in spades, but buyers worried about reliability, and the competition from BMW and Mercedes was fierce. These factors, combined with the fact that Jaguar has shifted focus toward SUVs and EVs, have sent used values sliding fast. They remain beautiful cars to drive, but resale prices are a fraction of their original cost.
Maserati Ghibli (2014–2023)
The Maserati Ghibli promised Italian style in a four-door package, but critics found it lacking in refinement compared to its rivals. High running costs and average interior quality did not help its case. Today, depreciation is steep, making lightly used examples far cheaper than new — though maintenance can still hit like a supercar bill.
Nissan Maxima (2016–2023)
Once known as the four-door sports car, the Maxima has been edged out by crossovers in Nissan’s own lineup. Buyers are moving toward SUVs, and with the model discontinued, resale values have been sliding. It is still a comfortable and quick sedan, but the shrinking sedan market has accelerated depreciation.
Chrysler 300 (2011–2023)
The Chrysler 300 had a long run, but by the end, it was showing its age. Even with a loyal following, the big sedan segment has been shrinking, and used values are reflecting that. While V8 versions hold up better, the V6 models drop in value much faster.
Ford Fusion (2013–2020)
Ford’s decision to stop making sedans in North America has not made the Fusion a collectible. Instead, it has joined the list of family sedans losing value quickly. Fleet sales and widespread availability on the used market keep prices low, making them a bargain for buyers but a hit for resale.
Lincoln Continental (2017–2020)
Lincoln brought back the Continental name with big hopes, but sales were lukewarm, and the model was quietly discontinued. These cars had elegant interiors and smooth rides, but they simply did not capture enough attention to hold value. Depreciation has been sharp for such a short-lived luxury sedan.
Genesis G90 (2017–2022)
Genesis entered the luxury market with the G90 offering impressive features for the money. However, brand recognition takes time, and the G90 still struggles to match the resale strength of established German rivals. As a result, early models are already deeply discounted on the used market.
Acura RLX (2014–2020)
The RLX was Honda’s premium sedan for North America, offering reliability and comfort, but it never built the prestige needed to hold strong resale. With Acura focusing more on SUVs, demand for used RLX sedans is low, and values have been sliding for years.
Lexus GS (2013–2020)
The Lexus GS was well-built and enjoyable to drive, but it never had the sales numbers of the ES or LS. After Lexus discontinued it, resale values began to dip faster than expected. It is still a great car for buyers seeking reliability, but sellers take a hit.
Mercedes-Benz CLS (2015–2022)
The CLS pioneered the four-door coupe look, but the novelty has worn off. As SUVs dominate the market, used CLS models are depreciating faster, particularly the less powerful versions. High maintenance costs compared to newer competitors push values down even further.
Audi A8 (2014–2021)
Audi’s flagship sedan is packed with technology, but it is also expensive to maintain outside warranty. That, coupled with the luxury sedan market’s general decline, has led to steep depreciation. Buyers who want one can find huge bargains on lightly used examples.
Buick LaCrosse (2014–2019)
The LaCrosse was Buick’s answer to comfortable highway cruising, but with sedans losing ground to crossovers, its resale values never had a chance. Even top trims drop quickly in price, though they still offer a lot of features for the money.
Chevrolet Impala (2014–2020)
The Impala was once a household name, but in its final years, it struggled to compete with SUVs and crossovers. Fleet sales and high availability on the used market mean prices drop fast. Buyers who want a roomy sedan can now get them for a fraction of their original cost.
Volvo S90 (2017–2023)
The S90 is stylish and safe, but resale values have not kept pace with its luxury rivals. Volvo’s focus on electrification may help in the future, but for now, used examples lose value quickly, especially with high-end options that do not translate to higher resale.
Hyundai Azera (2012–2017)
The Azera was Hyundai’s attempt at a premium sedan before Genesis became its own brand. Buyers did not flock to it, and today depreciation is steep. They remain comfortable, well-equipped cars, but the badge and lack of market presence hurt resale values.
Kia K900 (2015–2020)
The K900 was Kia’s luxury flagship, but it never found a wide audience in North America. With limited brand prestige in the luxury market, it depreciated quickly, even though it offered V8 power and plenty of tech.
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