Canada’s automotive market is showing a striking divide between two of its most recognizable brands. New dealership inventory data reveals that Jeep vehicles have an estimated 134 days of supply, while Toyota sits at just 49 days, suggesting dramatically different rates of inventory turnover.
The figures, published by DealerProxy.ca on November 4, 2026, come from an analysis of more than 3,100 Canadian dealerships and cover both new and used vehicles. Across the tracked market, the average stands at approximately 81 days of supply.
The 85-day difference highlights an important development for Canada’s automotive industry. While some dealerships are carrying substantial inventories relative to demand, others are moving vehicles considerably faster. Those differences have implications for dealer profitability, vehicle pricing, consumer choice, and negotiating power as the industry approaches the end of 2026.
Similar Inventory Levels Hide a Dramatic Difference in Turnover
The most revealing part of the comparison is that Jeep and Toyota have surprisingly similar numbers of vehicles advertised across the dealerships tracked. DealerProxy recorded 20,665 Jeep listings and 21,750 Toyota listings, a difference of only 1,085 vehicles. Yet the pace at which those vehicles disappear from dealership websites is dramatically different. During the previous 30 days, 13,403 Toyota listings left the tracked inventory, compared with 4,636 Jeep listings. That means Toyota vehicles were disappearing from listings at nearly three times Jeep’s pace, despite both brands having comparable advertised inventories.
This distinction explains why the days-of-supply figures are so far apart. Jeep’s 134-day estimate represents roughly four and a half months of inventory at the measured turnover rate, while Toyota’s 49 days amount to approximately seven weeks. These are not predictions of how long any individual vehicle will remain unsold. Instead, they measure the relationship between available inventory and recent turnover. The difference is particularly important because approximately 62% of Jeep’s tracked listings were classified as new vehicles, compared with 50% of Toyota’s. That variation in inventory composition can influence the comparison, but it does not erase the substantial gap between the two brands.
What the 134-Day and 49-Day Inventory Figures Actually Mean
Days of supply is one of the automotive industry’s most useful indicators for understanding inventory conditions. It estimates how long the vehicles currently available would take to clear if the recent pace of inventory movement continued and no additional vehicles were added. DealerProxy calculates the measure by dividing current listings by the average daily number of vehicles that disappeared from dealership websites during the previous 30 days. Under this calculation, a brand with thousands of vehicles available can still have relatively tight inventory if those vehicles are moving quickly.
However, an important distinction separates dealership inventory tracking from confirmed retail sales. A vehicle disappearing from an advertisement may have been sold, but it could also have been transferred, withdrawn, or relisted under another identification number. DealerProxy also includes both new and used vehicles, making its figures different from reports that measure only unsold new vehicles. Its tracking history began in September 2026, meaning the available observations do not cover an entire year of market conditions. These limitations do not make the comparison meaningless, but they are important when interpreting the results. The figures provide a timely snapshot of advertised inventory and turnover rather than a complete accounting of every vehicle transaction in Canada.
Jeep Faces a More Complicated Challenge as Sales Vary Across Its Lineup
Jeep’s elevated inventory comes during a period of uneven Canadian sales performance. During the third quarter of 2026, the brand sold 9,429 vehicles in Canada, down approximately 5% from 9,975 during the same period in 2025. However, year-to-date sales through September remained 2% higher, reaching 28,012 vehicles. Individual models showed considerably different results. Compass sales declined 44% during the quarter, Wrangler sales fell 18%, and Grand Cherokee sales dropped 26%. Meanwhile, Gladiator deliveries increased 17%, and the newer Cherokee contributed 2,135 sales during the three-month period.
These results help explain why inventory cannot be evaluated solely by brand. A dealership might have strong interest in one Jeep model while struggling to move another, particularly when prices, equipment packages, and consumer preferences differ. Stellantis has acknowledged the importance of aligning vehicle production with demand. In its October 28 financial results, the automaker identified inventory management as a priority and said it was working toward bringing North American inventory levels in December 2026 closer to those recorded at the end of 2025. The Canadian inventory figures make that challenge especially relevant for dealers carrying Jeeps that are attracting fewer buyers.
Toyota’s Strong Canadian Sales Help Explain Its Tighter Inventory
Toyota enters the final months of 2026 with considerably stronger sales momentum. According to Toyota Canada, its Toyota division sold a record 23,088 vehicles in October, representing a 13.8% increase compared with October 2025. Including Lexus, the company reported 26,219 vehicles sold, up 15.6% year over year. Electrified vehicles have become an increasingly important part of that performance. Hybrids, plug-in hybrids, and battery-electric vehicles accounted for 68.7% of Toyota division sales during October, reflecting the growing importance of fuel-efficient options within the company’s Canadian lineup.
The Canadian-built RAV4 Hybrid provides one particularly striking example. Toyota reported 6,195 RAV4 Hybrid sales in October, marking the model’s seventh consecutive monthly record. Strong demand for high-volume vehicles can help explain why Toyota’s dealership inventory moves relatively quickly, although production schedules and vehicle allocations also influence available supply. For a family shopping for a RAV4 Hybrid or another popular Toyota, a fast-moving market may translate into fewer choices of colours, trims, or configurations at a particular dealership. Some buyers may need to contact several stores or consider alternatives. Toyota’s overall inventory position suggests stronger turnover, but it does not establish that every model is difficult to find or that every dealership has the same availability.
Price Reductions Reveal Where Buyers May Have More Negotiating Power
Inventory levels can influence dealership pricing decisions, particularly when vehicles take longer than expected to sell. DealerProxy’s November 4 data shows that approximately 24% of advertised Jeep vehicles had experienced a price reduction, compared with 21% of Toyota listings. Among listings that had been reduced, the median decrease was 3.5% for Jeep and 3.0% for Toyota. The differences are relatively modest, but they suggest that price adjustments are occurring somewhat more frequently and at slightly greater depths across Jeep’s tracked inventory.
The advertised prices also provide useful context. The median new Jeep asking price stood at $59,130, compared with $55,778 for Toyota. Among used vehicles, the median asking prices were much closer, at $35,998 for Jeep and $36,176 for Toyota. These figures reflect different vehicle and equipment mixes rather than prices for directly comparable models. More importantly, advertised reductions do not reveal final transaction prices, manufacturer incentives, or financing arrangements. For Jeep shoppers, larger inventories may create opportunities to compare several vehicles and negotiate on older stock. Toyota buyers can still encounter discounts, particularly on less popular configurations. The advantage ultimately depends on the specific vehicle, dealership, and local competition.
Canada’s Overall Vehicle Inventory Hides Major Differences Between Brands
The Jeep-Toyota comparison is part of a much broader imbalance across Canadian dealerships. DealerProxy tracked 418,435 vehicles advertised by 3,123 dealerships in its November 4 snapshot. Across those listings, 155,182 vehicles had disappeared from dealership websites during the preceding 30 days, producing a market-wide estimate of 81 days of supply. Several major brands were relatively close to that figure, including Ford at 81 days, Chevrolet at 80, and Hyundai at 86. Other manufacturers were operating under noticeably different conditions. Honda had 63 days, Lexus 56, GMC 92, and Buick 115.
These differences matter because Canada’s automotive market is not experiencing a uniform shortage or surplus. Statistics Canada reported that 174,611 new motor vehicles were sold nationally in August 2026, representing a 4.9% increase compared with August 2025. Yet stronger overall sales do not mean that every manufacturer benefits equally. AutoCanada’s second-quarter financial results offer another example of how inventory conditions can vary. The dealership group reported that its new-vehicle days of supply increased to 79 from 76 a year earlier, while used-vehicle supply declined to 54 days from 63. Different reporting periods and measurement methods prevent direct comparisons, but the results reinforce a central point: inventory management increasingly depends on the specific vehicles dealers have available.
Provincial Differences and Vehicle Types Add Another Layer to the Inventory Divide
National inventory figures can obscure substantial differences between provincial markets. DealerProxy’s November 4 data shows that Quebec had approximately 64 days of vehicle supply across tracked brands, compared with 84 days in Ontario, 89 in British Columbia, and 93 in Alberta. Saskatchewan stood considerably higher at 110 days. These numbers reflect the overall advertised vehicle market in each province, not Jeep or Toyota inventory individually. Nevertheless, they illustrate why purchasing conditions can change considerably depending on location. A vehicle that is readily available at several dealerships in one province might be harder to find elsewhere.
Differences between individual models are equally important. A separate November 2026 analysis by automotive intelligence company TradeBasis found that used Toyota RAV4 Hybrids had approximately 37.9 days of supply, while conventional RAV4 models had 42.3 days. Used Jeep Gladiators carried approximately 88 days, and Grand Cherokee L models had 85.9 days. Those figures cover a different reporting period and exclusively used vehicles, so they should not be directly compared with DealerProxy’s brand-wide estimates. However, they provide additional evidence that certain Toyota models are moving more quickly than some Jeep products. For consumers, comparing local availability, vehicle age, equipment, and pricing remains more useful than relying on a national brand average alone
What the Inventory Gap Could Mean for Canadian Dealers and Buyers Heading Into 2027
The financial consequences of slower inventory turnover extend beyond crowded dealership lots. Many automotive retailers use floorplan financing, a form of credit that allows dealerships to purchase vehicles while using the inventory as collateral. Interest and financing costs can accumulate while vehicles remain unsold. AutoCanada illustrated this pressure in its second-quarter 2026 results, reporting that floorplan financing expenses increased 2.8% to approximately $9.3 million because of higher new- and used-vehicle inventory balances. Although those figures do not specifically describe Jeep dealerships, they demonstrate why maintaining appropriate inventory levels is important to dealer profitability.
The coming months will reveal whether Jeep’s supply position improves or Toyota’s inventory begins to loosen. Stellantis has identified North American inventory management as a priority heading into December, while Toyota’s latest Canadian sales results suggest continued momentum across its electrified lineup. For consumers, the practical implications are relatively straightforward. Shoppers considering a Jeep may benefit from comparing several dealerships, examining older inventory, and requesting detailed pricing that includes applicable incentives. Toyota shoppers may encounter less flexibility on popular models but should still compare available offers. Ultimately, the November 4 figures capture a particular moment rather than establish a permanent ranking. They show that Canada’s vehicle market is increasingly defined by differences between brands, models, and dealership inventory conditions, creating opportunities and challenges that vary considerably across the industry.
